EW.com's Ken Tucker had an article about what should be the CW brand identity (sci-fi and fantasy), and now Michael Hinman of Airlock Alpha is wondering "why doesn't The CW look for more genre programming and less 'Melrose Place?'".
"First it was 'Buffy the Vampire Slayer' and 'Angel,' and later it was 'Smallville.' Now The CW has a crop of popular shows that refuse to die at the stake, including the tried and true 'Supernatural' and the new 'Vampire Diaries.'
All three shows might have small audiences compared to the other networks, but at The CW, they rule the roost."
Source: Airlock Alpha, Ew.com.