Click here for Cinema Blend feature, "When did genre shows start doing so well on broadcast TV?"
"The CW is so impressed with Smallville's performance on Fridays, where it actually managed to grow its audience and hold onto them, that it's been talking about changing the focus of the entire network. While not ready to say they're abandoning the Gossip Girl and 90210 female focus, it's hard to ignore the fact that The Vampire Diaries and Supernatural, along with Smallville, are their strongest perfomers. Executives are already looking to expand more along the lines of these adventure series, so long as they keep good-looking an emotionally well-rounded male leads for the ladies."
Source: Cinema Blend.