October 2012

October 16, 2012 (Burbank, CA) – The CW’s late fall launch strategy paid off last week, as the network saw its most watched week in 20 months (since 2/21/11), had its best week in adults 18-49 in a year, and had its best week in adults and women 18-34 since February.

The CW averaged 1.95 million viewers last week (10/8/12-10/14/12), its most watched week in 20 months, and a +17% increase over this same week last season (10/3/11-10/9/11). The CW was also up in adults 18-49 (0.8/2) compared to this week last season.

This was The CW’s best week among adults 18-49 in a year (11/7/11) and its best since February in adults 18-34 (0.7/2) and women 18-34 (1.0/3).

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