THE ORIGINALS AND SUPERNATURAL PAIR FOR THE CW’S MOST WATCHED TUESDAY IN MORE THAN FIVE YEARS
January 23, 2014 (Burbank, CA) – New hit series THE ORIGINALS and SUPERNATURAL paired for The CW’s most watched Tuesday night in more than five years (2.6 million, since 10/7/08), according to national Live plus Same Day Nielsen ratings for Tuesday, January 21, 2014.
This Tuesday was also The CW’s second-most watched night of the 2013-14 season to date, behind only Wednesday, 10/16/13.
THE ORIGINALS had its most watched episode to date (2.5 million), and was up 22% week to week in total viewers. THE ORIGINALS matched its season high in adults 18-49 (1.1/3), up 22% week to week. THE ORIGINALS ranked #2 in its time period in female teens (1.1/4).
SUPERNATURAL had the series’ most-watched episode (2.65 million) in more than three years (10/15/10), and delivered The CW’s best total viewer performance in the time period in more than two years (9/13/11). SUPERNATURAL won its time period in total teens (1.3/5) with its best rating in that demo since 9/17/09 and also won with female teens (1.6/6) with its best rating in that demo since 1/15/09.
SUPERNATURAL was up 10% week to week in adults 18-49 (1.1/3) and women 18-34 (1.1/3), and flat in adults 18-34 (0.9/3).
THE ORIGINALS also typically sees some of the biggest gains in delayed viewing on broadcast television, averaging a 70% increase in adults 18-34 in Live + 7 Day viewing versus Live + Same Day, a 67% increase in adults 18-34, an 81% increase in women 18-34, and a 52% jump in total viewers.… Read More
