“The CW has completed its upfront sales process, notching what is believed to be an amount similar to the $400 million to $420 million in ad commitments it secured from marketers in last year’s upfront.”
“Ad buyers were pitched on a bevy of new programs, including ‘Arrow,’ based on the Green Arrow comics character, and ‘Emily Owens, M.D.’ a sort of ‘Ally McBeal’ meets ‘Grey’s Anatomy’ starring actress Mamie Gummer as an ingenue physician making her way at a hospital. CW is pairing ‘Arrow’ on Wednesday nights with its veteran drama ‘Supernatural’ — long a resident of Friday nights — in a move that could help the network expands its reach from young women to young men as well.”