The word from new CW prexy Mark Pedowitz on his plans for fall: Stay the course.
“Our bread and butter are women 18-34, and to deny that is a mistake,” Pedowitz says. “Our goal is to service them, and then get other age groups to sample us.”
The word from new CW prexy Mark Pedowitz on his plans for fall: Stay the course.
“Our bread and butter are women 18-34, and to deny that is a mistake,” Pedowitz says. “Our goal is to service them, and then get other age groups to sample us.”
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