"Beyond Borders launched phase II of its Man-to-Man campaign today with three hard-hitting public service announcements that will air on Canadian television stations. The PSAs feature CSI: NY actor, AJ Buckley, Little Mosque on the Prairie actor, Manoj Sood and co-host of ET Canada, Rick Campanelli.
"This campaign is ambitious," states Beyond Borders president, Rosalind Prober. "Our aim is to change attitudes about the sexual exploitation of children, not only among men generally but also among those prone to offend.
Although females also exploit children for sex, more than 90% of those charged with the offence are male. The campaign's simple premise is that without those who use children for sex and profit (the demand) there would be no victims (the supply)."
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