EMMYS: CW’s F Word-Tinged Campaign

"OMFG, the CW is doing its first ever Emmy campaign. Well, actually, it is not a full-blown Emmy campaign but a splashy insert in the upcoming Emmy magazine that will raise eyebrows.Because it borrows from CW's racy 2008 “OMFG” marketing campaign for Gossip Girl for its campaign slogan: “OMFG FYC.” The brochure, a brainchild of  Warner Bros. TV Group’s chief marketing officer Lisa Gregorian, also includes a DVD with promo trailers for Vampire Diaries, Gossip Girl, Smallville and Supernatural cut specifically for the Emmy stint."  Click here to read the rest of the article.