The CW Network leads in DVR playback primetime gains

The CW Network leads all networks in primetime gains from all DVR playback for the week ending March 28, 2010, according to Nielsen Live+7 day vs. Live-Only viewing.

Supernatural improved 49% in women 18-34 (1.59rtg v. 1.07rtg), 56% in adults 18-34 (1.58rtg v. 1.01rtg) and 46% in women 18-49 (1.59rtg v. 1.09rtg).

Source: Radio & Television Business Report.