Click here for Broadcasting & Cable interview with the CW President of Entertainment, Dawn Ostroff.
Do you think The CW will survive long-term?
I think The CW will survive long-term because when you look at the assets created for the parent companies through UPN, The WB and now The CW, there's no question that this platform serves as a very valuable asset to them. Shows like Smallville, Supernatural, One Tree Hill; look at America's Next Top Model; and look at a show like 90210 and how well it does internationally. You look at Gossip Girl and now Vampire Diaries; those brands are far-reaching.
We say no viewer should be left behind. We know there are viewers watching our shows not being counted right now. But more than that, our parent companies have these assets in their libraries, and they will live for a long time. Gilmore Girls is still on the air in cable, and these shows will run on many different platforms for many years to come.
And I think new ancillary rights are eventually going to be created. We're finding that the reach of The CW in fashion and music is significant.
And click here for TVbytheNumbers take on the interview.
Source: Broadcasting & Cable, TVbytheNumbers.com.