TV Guide Magazine Matt Roush explains the reasons behind Supernatural's timeslot being the toughest timeslot on American TV.
"The reality of the situation is that there is much advertiser money to be made on Thursdays (movie and car ads, among others, anticipating consumer activity on the weekend) and every network wants a piece of it, which is why they all throw some of their most powerful and popular shows against each other on Thursdays."
For Roush's October 13 "Ask Matt" column, click here.
Source: TV Guide Magazine.