More on the emotional connection between fans and TV shows:
From Washington Post:
"The CW series with the most emotionally clinging 18-to-49-year-olds is . . . "Supernatural," the show that incinerated Mom in the very first episode, remember? Though it was hardly a barnburner in the ratings last season, it has the eighth highest ranking of any returning series on any broadcast network on the Emotionally-Sucking-In-Advertiser-Coveted-Viewers-O-Meter.
This, according to MEITQSC, just goes to show you that "Supernatural" is a "cost-effective advertising environment." We think it shows something far more insidious."
For the full article, click here.
And from New York Post:
"Among the other high-scoring EAI shows are "Heroes," "House," "Grey's Anatomy" and the little-watched-but-apparently-well-loved CW series "Supernatural."
"We saw significant growth in emotional attachment to 'Supernatural' way before its ratings began to improve," says Henry Schafer, Q Scores' executive vice president, illustrating how the ratings can predict a rise – or fall – in the fortunes of a particular show."
For the full article, click here.