Season to date, The CW continues to see solid year to year growth in primetime, up +9% in total viewers (2.02M vs. 1.85M), up +11% in A18-49 (0.9/2), up +10% in W18-49 (1.1/3), and remaining flat in A18-34 (0.8/3) and W18-34 (1.0/3) year to year in most current Nielsen ratings.
Season to date digital viewing of The CW’s shows also continues huge growth versus last season, with total streaming up +56% versus last year, and mobile viewing of full episodes alone growing +194% in one year.
Some CW ratings highlights from the week of 11/11-11/17:
TUESDAY:
Following the full season pickup of THE ORIGINALS, the series had its most-watched episode of the season (2.4M), and helped to give The CW its most-watched Tuesday night in more than four years (2.38M, since 9/8/09), in Live + Same Day ratings. THE ORIGINALS matched its season highs in A18-49 (1.1/3), and W18-34 (1.5/4), hit a new season high in W18-49 (1.6/4), and tied its second best number of the season in A18-34 (1.0/3).
Supernatural had its second most-watched episode of the season last week (2.36M) and gained week to week in all key demos, rising +11% in A18-34 (1.0/3), +22% in A18-49 (1.1/3), +20% in W18-34 (1.2/4), and +10% in total viewers.
Week to week, The CW’s Tuesday night was up +22% in A18-49 (1.1/3), +11% in A18-34 (1.0/3), +27% in W18-34 (1.4/4), and up +14% in total viewers (2.38M).