Learn how to make your tweets count for Supernatural in the new Nielsen rating system!
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“Nielsen, a leading global provider of information and insights into what consumers watch and buy, and Twitter today announced an exclusive multi-year agreement to create the ‘Nielsen Twitter TV Rating’ for the US market. Under this agreement, Nielsen and Twitter will deliver a syndicated-standard metric around the reach of the TV conversation on Twitter, slated for commercial availability at the start of the fall 2013 TV season.” Click here for more information from Nielsen.
“In a first attempt at establishing a causal relationship between Twitter activity and TV ratings, Nielsen on Tuesday released a study that suggests that the social media platform can in fact have a meaningful impact on GRPs. According to Nielsen’s ‘Twitter Causation Study,’ the volume of tweets related to a particular broadcast ’caused significant changes in live TV ratings’ 29 percent of the time.” Click here for more information from AdWeek.
CW’s Beauty and the Beast fans have put together a great plan to help raise their ratings through twitter. Click here for their site. Their plan would work as well for Supernatural.
