"In the past week, two of the net's signature dramas — "Supernatural" and "Veronica Mars" — made their debut on iTunes, marking the first time CW skeins have been available for sale via the Internet. Other skeins from the netlet are expected to follow soon.", reports Variety.com.
In addition to the iTunes debut, Variety.com also reports that cwtv.com will begin beta-testing a new videoplayer that will stream full-length episodes later this month. The player official launch is schedule for January. It is not yet known which skeins will be streamed, but according to Variety.com "it's a safe bet "Supernatural" and "Veronica Mars" — both produced by CW co-owner Warner Bros. TV — will be among the offerings."
According to the site, "In addition to streaming full episodes, users will be able to take out one- or two-minute clips to email to friends. CW also will offer the ability to "tear away" episodes so Web surfers can watch while leaving the net's Web site to engage in other activities, like email or instant messaging."
Source: Variety.com.