For Matt Roush on Supernatural's promotion click 'Read more'.
And Sci Fi Weekly mentioned Supernatural on their 2006 Fall Preview (Part I).
From TV Guide:
Question: Regarding Supernatural, why do you think the CW hasn't bothered promoting it? It's very well done and stars two incredibly talented actors. (Jensen Ackles was simply brilliant in the season finale.) A lot of us are confused about why the guys appear for only a nanosecond in the CW promos. As great as they are, both Gilmore Girls and Smallville are nearing the end of their runs. One Tree Hill is really just a 90210 knockoff and probably won't get a renewal. Everwood was slaughtered for the sake of the innocuous 7th Heaven. I'm really puzzled about why Supernatural is getting the redheaded-stepchild treatment. There are over 8,000 registered users on one fan site alone, and membership includes Europe and Australia! Supernatural's cast alone is very appealing to the CW's target group. Any thoughts? — Mel
Matt Roush: I'd be lying if I said I'd paid the slightest bit of attention to the CW's marketing lately, and I'd also be lying if I expressed surprise that Supernatural was taking a backseat to the more established shows on the schedule. This new network is being launched on the backs of many shows that were brought along from either the WB or UPN because of their promotability, none more so than Smallville. (Well, maybe 7th Heaven, but that's another story.) Smallville may be a season or two away from its endgame, but it's still a powerful brand name and franchise, and the CW is exploiting that to help get its Thursday lineup established. If that makes it look like the CW is taking Supernatural for granted, it's probably not far from the truth. Supernatural is a great fit with Smallville, and what worked last season is will likely work again this year, even with stiffer competition in the 9 pm/ET time period. If things go well, Supernatural will be a key show of the CW's future, but for now, Smallville is the show of its present, at least where Thursday is concerned. Just be glad that Supernatural is the right show on the right network. Look what happened to all of the other genre shows on the networks last season.