Supernatural producer McG is to create projects for TheWB.com, a digital network intended to monetize old skeins and original content through ad support.
TheWB.com, targeting the 16-34 demo, will debut in beta next month and officially launch in August. Its content will be distributed through a variety of platforms, including Comcast, Fancast.com and AOL.
Source: Variety.com, The Hollywood Reporter.