‘Scandal,’ ‘Chicago Fire,’ ‘Supernatural’ Command More Ad Cash From Sponsors When Many Shows Can’t

“Chicago Fire,” “Scandal” and “Supernatural” aren’t among TV’s biggest generators of viewership or ratings in the advertiser-desired 18 to 49 demographic. But they were able to do something many of their prime-time siblings could not: draw more ad dollars from sponsors, according to findings from a Variety survey of prime-time ad prices.

Click here for the complete article from Variety.