Supernatural Premiere Delivers Huge Live + 7 Ratings Growth
“With Live + 7 Day delayed viewing now available for The CW’s fall season premieres, the network saw huge increases in viewing versus Live + Same Day, with digital viewing (across CWTV.com, Hulu, and mobile and tablet apps) also significantly adding to the total audience.
The season premiere of Supernatural on its new night, Tuesday, 10/8 gained +35% in total viewers (3.5M vs 2.59M), +38% in A18-34 (1.44 vs 1.04), +36% in A18-49 (1.63 vs 1.2), and +40% in W18-34 (1.73 vs 1.24). In L+7, it was The CW’s second-highest rated show for the week in both A18-34 and A18-49, behind only THE Vampire Diaries. The digital audience for Supernatural was up +44% from last season’s premiere, and gives the total audience for this season’s premiere a +24% bump.”
